These are exciting times for the video conferencing industry. The popularity of video as a preferred mode of communication is growing exponentially in the enterprise. Modern businesses are beginning to feel the importance of collaboration more strongly than ever, owing to today’s increasingly global marketplace. As companies are realizing the need to support a diverse and distributed workforce across several time-zones, they are looking for efficient, cost-effective, and sustainable ways for their globally dispersed employees to collaborate—quickly and easily—regardless of where they are located.

Video conferencing has evolved over the past few years from being a room-bound, high-maintenance, resource-intensive technology to being a versatile, scalable, and cost-effective solution. Much of this transformation can be attributed to the changing enterprise landscape, where connectedness has emerged as the top priority. Technologies like the cloud, mobile, and social are also changing the way video is being leveraged for business purposes. As a result, several new trends have formed that are steering the course of the video industry.

This whitepaper will provide a brief overview of the current state of the videoconferencing industry; how cloud as well as other factors are impacting its role in the enterprise; and how these trends are seeing the workplace tilt on its axis. We will also look at why and how companies need to invest in this trend to create happier, more productive employees.