As AV communication needs expand into the global market, much like anything else, global deployment presents a new set of challenges. Whether to work with global partners or establish your own international outposts, hire local or bring people in, all can have an impact on your global footprint.
Identify Your Business Goals
As a company seeks to grow abroad, or connect to teams or clients in other countries, it’s important to define your priorities. The ability to position your business from domestic market declines and expand to new territories requires systems that are scalable, share a universal user experience, and provide analytics on system support.
To create efficiencies across borders, it also helps to have AV systems with uniform communication and code. This requires working with an AV integrator who has developed protocols along with expertise in global code. It is imperative to have remote access and a centralized program to control all room functions across all the room standards throughout the network for optimal support.
One of the main demands of global AV comes from high standards for international meeting rooms. Where a large company may have only needed a handful of conference rooms several years ago, now the standard requirement is much higher, and all of those rooms and different room types need to work seamlessly together.
For AV providers, this means that devices and systems need to be cohesive and communicate better within larger systems. This could mean new equipment, updated systems and additional end-user training, which is where a global network of partners and support comes in.
Often a main goal is to build relationships, and align teams on a larger scale. This can provide a new challenge as regions conduct business differently. One aspect that stays the same is learning the local business culture. It can take time and experience to understand how international companies operate in order to build trust with those clients. For this reason, working with local partners or hiring local technicians can help speed up that process, and having a network of providers can ease this transition.
In the past, global telecommunications networks faced greater constraints than today. Lately, accessibility and interconnectivity have eased this, but there are still many elements that go into global deployment.
For example, there’s more than one route companies can take to connect their global footprint. We’ve previously discussed working with global partner networks like PSNI, where trusted and vetted affiliates deploy international AV projects with a proven approach. Working with a partner network ensures uniform standards and operating procedures, and helps clients negotiate contracts and project management through a group with experience in this specialized field.
It also works well to hire AV firms who have worked together across borders and share a similar business culture. The growing need for collaboration among AV providers has been a welcome shift for end-users and integrators alike to provide efficiencies in systems deployment and support.
As the AV industry continues to grow, so does the rate of consolidation. In terms of globalization, this generally beneficial to clients. It increases the speed at which products hit the market, adds additional available services, and increases the availability of high level post installation support.
For companies, it opens up new markets, and helps create opportunities. It points to increased knowledge in our growing industry, and increased financial stability. This reflects in the necessity and willingness to invest in AV in general, which better connects our global economy.
As your business prepares for global efficiencies, look to a solutions provider that helps you reach your goals and understands how your business works across borders.