Technological obsolescence is challenging enough in everyday life. At work, being an AV budget decision-maker really ups the obsolescence ante. Clients can get frustrated spending money on AV technology just to see it become quickly outdated. At the same time, that use of and access to innovative technology provides a competitive advantage. That’s why they are looking to “future proof”.
Investment in technology as a year-over-year line item is a given. That doesn’t mean AV tech budgets need to be eye-popping. With forethought and planning, the return on investment can be maximized. Engineers can be an invaluable help to future proof investments in AV technology.