There is the conference room screen, there are one-panel sign displays, the tinny sound of a laptop speaker – and then there is experiential design. Experiential design gets you beyond the one-dimensional. It has the potential to sweep people into a memorable, multi-dimensional experience.
Experiential design has some key elements to consider, and integrators are in a position to be the guiding force in working alongside experience designers to help clients build out these interactive storytelling environments. Let’s take a look at these key elements and explore how AV integration and experience designers can work together in harmony.
It all starts with content. Clients will know what content they want to display, and it’s the designer’s job to figure out how to deliver that message in a consistent and compelling manner. Since the message is being carried over multiple media sources and likely moves people through a beginning, middle and end point as they are physically moving through the interactive space, the content will need to flow seamlessly. We are in charge of taking the story the client wants to tell, and bringing it to life in the experiential design installation.
At the end of the day, our job is all about user experience. How does the target market interact with the experiential design? It needs to be simple and intuitive, but also engaging and something people want to spend time with.
The target audience should find experiential design intuitive. They should be able to move through the experience always with a clear sense of where they are headed next.
With these elements taken into consideration, your experience will be a welcome addition to the planning and execution of an experience design installation. Working in harmony will not be a difficult goal to achieve – and there’s no reason it should not be an expected outcome.